We give you

A robust new business pipeline, with leads, opportunities and appointments for your sales team

Increased brand awareness​

Invaluable market intelligence about buyers, trigger events and purchase factors​

Live database access, call recordings, regular progress reviews and monthly reports​

Lead Generation Services for B2B

Find and engage decision-makers to generate new interest and build a qualified lead pipeline.

Relationship-building approach

Solutions provider specialist

Sales nurturing support

Working with you to generate a qualified lead pipeline.

Delivering pre-sales outreach via phone and email, we help you target senior decision-makers as early in their buying cycle as possible. Learn more about our sales prospecting services.

Whether you are looking to uncover new leads in your market, or better manage your existing lead pipeline, our lead generation services work as an additional resource to your existing team. We help ensure you are generating new sales revenue and actively nurturing existing sales opportunities in the pipeline.

Helping you to increase brand awareness and promote new services.

Our approach is prospect-focused, using intelligent and friendly conversation to understand what is on your audience’s agenda and build trust in your brand.

Working alongside any marketing activity, events, or new services you launch, our outbound phone and email activity helps you align marketing and sales and directly engage with the most relevant prospects.

Create a proactive approach to nurture long-term leads.

Not every lead will be sales-ready unless you already know who is in market and when. Setting up a dedicated pre-sales resource ensures every lead is nurtured in a timely and personalised way until it’s time to set up a sales appointment.

Our top priority is helping you increase sales with our lead generation services. Proactively nurturing all leads in the pipeline allows us to help you increase sales conversions and build long-term relationships.

We give you

A robust new business pipeline, with leads, opportunities and appointments for your sales team

Increased brand awareness​

Invaluable market intelligence about buyers, trigger events and purchase factors​

Live database access, call recordings, regular progress reviews and monthly reports​

The Lead Generation process from Fast Track Solutions

Our simple 5-step process to generate new interest and put you in the best position to win new business.

1. Understanding you

We take the time to understand you, your business and brand, as well as your proposition, goals and target audience. We’ll take the time to discuss strategy, KPIs and qualification criteria for leads and appointments. Our lead generation strategies never focus on volume, but the quality of the leads we’re able to deliver for you.

2. Getting started

Through a varied mix of channels, our outbound activity will begin. We’ll capture leads that are relevant to your criteria, high-qualified, and sales-ready, and keep your database up to date as we move through the process. We’ll also share call recordings with you so we can be sure we’re aligned on messaging and give you an opportunity to share your feedback.

3. Appointments

When we share your first sales appointments with you, you’ll receive a confirmation email which includes all our call notes and details related to the prospect, their needs, and everything you need to close the sale. We’ll even set up the appointment for you, and share an invite with the prospect, so all you have to do is make the meeting. Learn more about our appointment setting services.

4. Engaging and feedback

As part of our lead generation services, we hold monthly review meetings where we’ll share details with you of exactly what we’ve achieved, discuss strategy as well as proactively sharing what’s working and what’s not so we can collectively discuss how to maximise success.

5. Pipeline management

Not only will we generate you highly-qualified, relevant leads, but we’ll also manage your lead pipeline, nurturing prospects as they move through the funnel and get them ready to buy, so you have everything you need at that first appointment.

Qualified Leads
you can count on.

In today’s competitive business environment, it’s essential to have a lead generation strategy that delivers quality results. Many businesses consider generating adequate leads to be a top challenge, even though 40% of businesses regard it as a ‘top priority’.

Our strategic approach can significantly improve the quality of your lead pipeline, increasing your conversion rate, ensuring that your business thrives.

Bespoke Qualification

One of the first steps of our process is to work together to collectively agree a lead qualification criteria. As we move through each step of the process we’ll use this as a basis to qualify leads and appointments against, working to that specific criteria.

Exclusive

Our commitment to providing unparalleled service is reflected in our approach to lead generation. You can be confident that the leads we generate for you are always 100% exclusive and bespoke to you, uncovered either using data you have shared with us, or we can also source data exclusively for your programme, based on your requirements.

Best-Fit

We take pride in our approach to lead generation. We employ a strategy that focuses on the needs, goals, and challenges of prospects, ensuring you receive leads confirmed to have motivation, need and authority to buy your solution. With this approach we increase the likelihood of a successful sale and save you valuable time that may have previously been spent on unqualified, wrong-fit prospects.

Lead Generation that’s GDPR compliant.

In today’s landscape, concerns about privacy are more extensive than ever before. When it comes to businesses you aren’t currently trading with, as a provider of sales and marketing services Fast Track Solutions has a legitimate purpose in processing data relating to commercial decision-making in UK organisations, both private and public sector.

Our top priority is to maintain the integrity of our clients’ reputation at all times. By partnering with Fast Track Solutions, you can rest assured that we value integrity, respect and responsibility, and this reflects in all we do. This translates into treating your prospective customers with respect, valuing their time and understanding their priorities, whilst keeping your business requirements front of mind.

For further detail on our approach to compliance with GDPR visit our Privacy Policy.

Lead Generation Resources

Lead Generation FAQs

Lead generation is the pre-sales process of generating sales opportunities, gathering and attracting potential customers. What is classed as a good lead will be different to each business as this will depend on many factors such as the role of the contact you’re speaking with, their goals and challenges, as well as their company profile, turnover, and amount they are spending on the solution you are looking to offer.

Lead generation is a vital step in the sales process, without lead generation, businesses are counting on repeat or referral business, as they are not attracting new potential customers or generating brand awareness.

We use the same tools as the best sales professionals – the telephone, email, the internet and of course LinkedIn. We’d like to think we do each as well as the best, and that our approach is what makes you more successful than you’d be without us.

We don’t need to be experts in the technical aspects of your solution-it’s more about knowing what’s in it for the prospect to choose you, or to put it another way, about knowing what value you can bring to each of them.

It’s our job to entice them to the table – yours to sell. There’s more time for technical matters later in the process, when these things are also more appropriately handled.

Yes. And we know this is a key dependency. Garbage in, garbage out. But we’re not a data house. So whilst we’ll gladly use any data you have to share with us, we also like to work from your customer profile or target market information to scope out your data requirement, then shop for it on your behalf among our trusted stable of suppliers.

With a lead generation strategy, businesses or marketing teams will have the aim of introducing new potential customers (known as leads) to the business through various tactics for the sales team to convert them to customers. Lead generation tactics or methods can include anything from telephone prospecting, email marketing and attending trade shows, through to social media marketing and paid ads.

B2B means ‘business to business’ which is when a company is targeting other businesses. For example, supermarkets are B2C ‘business to consumer’, but a software company who works with other businesses to provide software would be referred to as B2B. Lead generation is the process of generating potential customers (known as leads) through various marketing strategies.


Therefore B2B lead generation is the process of generating new potential customers for businesses who are looking to sell their service or product to other businesses.

Lead generation is an effective sales and marketing activity to bring new potential clients to your business, to increase sales conversions, and therefore more customers. Lead generation campaigns can introduce your products and services to people or businesses who may never have heard of you before, and encourage brand awareness, business growth, and longer-term sales opportunities.

Lead generation is an activity used in collaboration with marketing techniques to generate leads for your business. Whilst your sales team will qualify and convert leads to customers, marketing activity is often used to attract leads to your business and help build brand trust. For example email campaigns sent by the marketing team may generate a lead that is passed to sales. Or alternatively, whilst engaging in lead nurturing, a sales representative may share materials with the prospect, such as case studies and whitepapers, that have been created by the marketing team.

Lead generation can vary in cost, depending on the strategy you’re using, as well as the industry you’re targeting and the reach of the campaign. Our fees are dependent on how much is required to achieve your goals, and we’ll need a conversation to answer this satisfactorily.

Clients typically spend between £3.5k to £5k per month.

We use the same tools as the best sales professionals – the telephone, email, the internet and of course LinkedIn. We’d like to think we do each as well as the best, and that our approach is what makes you more successful than you’d be without us.

 

We don’t need to be experts in the technical aspects of your solution-it’s more about knowing what’s in it for the prospect to choose you, or to put it another way, about knowing what value you can bring to each of them.

It’s our job to entice them to the table – yours to sell. There’s more time for technical matters later in the process, when these things are also more appropriately handled.

We call as if from your company, typically as part of your marketing or pre-sales team.

At the beginning of a programme we’ll ask to have a “Do Not Contact” list from you, this can include any customers, current leads, lapsed customers – essentially anyone you have an ongoing relationship with. We will mark these in our database as “DNC” and periodically request updates from you should there be anyone we should add.

Lead Generation Articles

Lead Generation Case Studies

This website uses cookies to ensure you get the best experience on our website.