Appointment Setting Services for B2B

Generate a flow of qualified sales appointments for your team

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Respect for your brand

Flexible commercial models

Sales nurturing support

An appointment setting company you can trust

For over 25 years we’ve delivered B2B lead generation services (part of our sales prospecting services) to our clients using our tried-and-tested B2B appointment setting services. How? Rather than just focusing on delivering numbers of appointments and leads, we measure success on ROI. Our number one priority is to help you win new business.

This means our involvement doesn’t stop once an appointment is set up. If you encounter road-blocks after having an initial meeting, help is at hand to talk through strategy or aid you in continuing to nurture the prospect and move the process forward through to closing the sale.

Why Fast Track Solutions for B2B appointment setting?

The unique methodology in our appointment setting services has been designed to secure time with busy senior decision makers. Engaging your prospects in an open conversation, we help secure clear outcomes. You not only receive appointments qualified to your criteria, we also actively disqualify opportunities which will not be a good fit for you so your time is spent on the best-fit opportunities.

1. Strategic targeting and qualifying

To ensure your valuable appointment time is well used, our appointment setting services focus on understanding the specific qualifying criteria which makes a sales opportunity promising for you. 

Along with the usual qualifiers, budget, authority, motivation, timescale, need, together we set any other criteria needed to rule in an appointment as a good opportunity worth your time. With this in hand, we’re ready to create relevant communications and to pre-qualify prospects to your bespoke criteria.

2. Expert communicators

Communication is key, especially in the B2B realm. Our skilled B2B appointment setters are adept at listening to and exploring your target prospect’s priorities, building rapport, and conveying your unique selling points, ensuring a positive and impactful interaction at every touchpoint.

3. Customised outreach campaigns

No two businesses are alike, and neither are their sales strategies. Our appointment setting services tailor our B2B approach to align with your specific industry, business goals, and target audience, maximising the effectiveness of every outreach.

4. Time-efficient solutions

We understand the value of your time and resources. Our services are designed to streamline your sales process, proactively generating sales appointments whilst allowing your team to focus on what they do best – closing deals. By outsourcing your appointment setting and pre-sales needs to us, you free up valuable internal resources for other activities.

Appointment setting, the Fast Track Solutions way

With a track record of successful B2B appointment setting campaigns, we have consistently delivered results for businesses across diverse industries. Our client case studies speak to the effectiveness of our appointment setting services in driving revenue growth.

Every client is unique, and we treat them as such. Our dedicated account managers work closely with you to understand your goals, challenges, and preferences, ensuring a personalised and responsive service. We also continuously adapt our approaches based on programme successes, market trends, industry dynamics, and feedback, ensuring that your B2B appointment setting campaigns stay ahead of the curve.


Different commercial options to suit your business model

With a little understanding of your current business model, we can offer flexible terms to suit both the project and your current set-up, with performance-linked and gain-share options available as well as retainer and flat-fee options.

We give you

A robust new business pipeline, with leads, opportunities and appointments for your sales team

Increased brand awareness​

Invaluable market intelligence about buyers, trigger events and purchase factors​

Live database access, call recordings, regular progress reviews and monthly reports​

Appointment Setting Resources

Appointment Setting FAQs

Yes. And we know this is a key dependency. Garbage in, garbage out. But we’re not a data house. So whilst we’ll gladly use any data you have to share with us, we also like to work from your customer profile or target market information to scope out your data requirement, then shop for it on your behalf among our trusted stable of suppliers. (And before you ask, this typically involves a budget of £300-500, which is included in some of our programmes).

It’s slow moving to start. Whilst you’ll see plenty of evidence of our activity, you should expect it to take 6-8 weeks before you get any tangible results.

You can also trust that by the third month in, we’ll be achieving momentum, and should have reached any agreed monthly targets, if they’re achievable.

The Fast Track team have over 100 years of combined expertise in selling and marketing business propositions of all sorts.

We also understand the perspective of today’s super-busy corporate decision makers and what it takes to get them to notice and investigate your offer.

The two together mean great sales results for the lowest possible cost of marketing. We expect clients to achieve returns of 20-50 times their investment with us – that’s a cost of marketing of 2-5%.

It’s our job to entice them to the table – yours to sell. There’s more time for matters technical later in the process, when these things are also more appropriately handled.

Yes. We offer pilot programmes, typically over six months, to help you see what’s achievable, ensure you like how we work, and evaluate the business case for further investment.

Appointment setting is the process of scheduling meetings between a business and potential clients. It involves reaching out to prospects, introducing a product or service, and securing a commitment for a face-to-face or virtual meeting to explore how a business may be able to address the prospect’s need or challenge.

Yes, appointment setting services can greatly benefit businesses, assisting in identifying and engaging with potential customers, ultimately leading to increased sales revenue. These services save time and resources while ensuring that meetings are scheduled with qualified decision-making prospects.

The benefits of appointment setting services include:

  • Increased sales revenue.
  • High quality appointments lead to
  • Improved sales conversion rates.
  • Specialist pre-sales outreach
  • Flow of sales opportunities for your internal team
  • Access to a skilled and experienced team.

Effective appointment setters typically possess the following qualities:

  • Exceptional communication skills.
  • Persistence and resilience in the face of rejection.
  • The ability to actively listen and explore prospect needs, motivation, and challenges.

An appointment setter is sometimes referred to as a “lead generator” or “telemarketer” since sales appointments are sales leads which have progressed to the stage where the potential client has agreed to a conversation/meeting with the company/brand.

While both appointment setters and sales professionals work towards revenue generation, there is a distinction in their roles. Appointment setters focus on identifying leads and qualifying the opportunity with the end goal to schedule a sales meeting with the potential client, whereas sales professionals may have a role in this pre-sales process but will also be responsible for closing sales and managing tenders/bids/quotes.

Setting a successful appointment involves several key elements, which encompass both lead generation and appointment setting, these include:

  • Identifying and targeting the right prospects.
  • Crafting an effective pitch or message.
  • Establishing rapport and trust with the prospect.
  • Exploring the prospect’s need, motivations, challenges, and goals.
  • Handling objections and concerns professionally.
  • Confirming the appointment details and ensuring follow-up.

Appointment Setting Articles

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Appointment Setting Case Studies

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