Lead generation is all about identifying and attracting potential customers to your business and increasing interest in your service and brand. Leads can be generated through telemarketing, blog posts, events and shows, and digital content like social media and video. But how do you balance lead generation with existing sales and marketing activity?
At Fast Track Solutions we’re experts in lead generation, and can help you find the perfect balance to successfully manage it all.
How To Balance Lead Generation with Existing Sales and Marketing Activity
Communicate well between teams and strategise
Ensure team members are aware of what lead generation activity you may be planning, you may find members of the sales team are already doing activities very similar to your current plans.
Create lead generation goals that bear in mind what activities the sales and marketing teams are already doing, you may find some of your KPIs overlap. If so, communication and team work is key to ensure individuals don’t forget overall business growth goals and overly focus on their own individual goals.
Consider how Lead Generation can aid current activity
Make sure you consider how any lead generation may be able to help current activities the team are using for business development.
For example, if you’re already organising a webinar, consider allocating resources to follow-up with prospects who have shown interest, even if they haven’t attended! If the lead generation team are trained on building relationships they may be the best resource to use on these slightly warmer prospects.
Consistency and pipeline management
It’s easy for teams to get distracted when a few big opportunities get towards the end of the sales funnel at the same time. This is a pivotal moment to not forget any other opportunities which are also in the pipeline. Even during busy times make sure time and resources are allocated to not only managing the sales process but also managing pre-sales, continuously nurturing leads in the pipeline.
Tips for Successful Lead Generation
To maintain successful lead generation, keep in mind these processes. At Fast Track Solutions, we have a variety of content on lead generation already, and we’re confident our expertise will get you the best results.
How Can We Help?
Building a stable lead generation with existing business development can be a handful, but we’re here to take the pressure away. With a large array of case studies in our portfolio, we have a secure track record of generating successful leads for businesses.
We specialise in providing the resources to find, qualify and win more new business. Whether you are looking to find new leads or work on your approach to lead generation and pipeline management, we’re here to help.
