By focusing only on accounts that matter, your marketing efforts can become more targeted and personalised – increasing the likelihood that your message will stand out among the noise.
Where you’re looking for a breakthrough entry into specific, targeted key accounts, our account profiling will pay dividends. We’ve had success getting clients into the most apparently impenetrable accounts, among them pharmaceutical giants, high-security organisations and government departments.
We help bring your accounts to life, uncovering the elements that can help you sell, such as key stakeholders, potential spend, competitor information, business challenges and objectives.
A good picture of who’s who will help you to formulate the best sales strategy for each. You may already have established relationships in your target organisation, but with people in the wrong function or at the wrong level, and may be concerned that appearing to bypass them could risk those relationships. Our meticulous research of the organisation structure creates new avenues and new possibilities.
Armed with this knowledge, we can deploy a precision prospecting approach, with messages and tactics that are specific to each account, which leads to deeper engagements with key decision-makers and ultimately accelerates sales
If you’re looking to build a high quality sales pipeline, our specialist team help you figure out the best way to do it, and make it happen.
If you’re looking to raise your game, we provide expert advice and a sounding board to improve your processes and practises.
A common sense approach to market research in both public and private sectors, whatever your requirement may be.
For when you want to harness technology to improve personalisation and effectiveness.