CABI
Scientific Publishing

Customer Profile

A not for profit organisation, specialising in scientific publishing, research and communication.

Challenge

CABI only had limited sight of end-user requirements, having traditionally sold via intermediaries.

To improve their products and stay ahead of the competition, CABI needed to gain a better understanding of their end-users, their information needs and work flows.

They also wanted to gain insight into the information products used both within and outside their jobs.

Solution

Working collaboratively with client’s project board team, Fast Track Solutions collaborated to create a telephone and online survey to carry out depth interviews with over 300 scientists across the globe.

Each had to be screened to ensure they were actively involved in life science research. The sample had to be drawn to reflect the complete spectrum of targets, by scientific interest, region and sector. 

Interviews were translated and carried out by mother tongue speakers in seven foreign languages over the phone. 

Results

Interested in more details on this programme?

The Client's View

“It was a great experience working with you. You are friendly, approachable, and very good at what you do. The conclusions drawn and recommendations made have already influenced our future strategy and product development. Thank you for making me look good to my colleagues!”
Margo Leach
Marketing Manager

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