A not for profit organisation, specialising in scientific publishing, research and communication.
The client only had limited sight of end-user requirements, having traditionally sold via intermediaries. They needed to improve their products and stay ahead of the competition. In order to gain a better understanding of end-users, their information needs, work flows and to gain insight into the information products they are using within and outside their jobs.
Working collaboratively with client’s project board team, Fast Track Solutions collaborated to create a telephone and online survey to carry out in-depth interviews with over 300 scientists across the globe. Each had to be screened to ensure they were actively involved in life science research. The sample had to be drawn to reflect the complete spectrum of targets, by scientific interest, region and sector. Interviews were translated and carried out by mother tongue speakers in seven foreign languages over the phone.
- Findings revealed how their offerings compared with rival offerings from the end users view point, their likes, dislikes, recent behaviour and buying processes
- Uncovered what they needed to do to tailor their existing products and develop new product lines in response to end user’s needs
- Created database of prime target prospects with rich intelligence on current providers, install base, buying factors and triggers enabling future marketing to be strategically targeted.
“It was a great experience working with you. You are friendly, approachable, and very good at what you do. The conclusions drawn and recommendations made have already influenced our future strategy and product development. Thank you for making me look good to my colleagues!”