A market leading laboratory testing and monitoring services organisation.
Traditionally the Company had relied on internal resource to generate qualified sales appointments. A need for a more cost effective way to generate sales appointments was identified and a timely cold call helped the Company choose Fast Track Solutions as a partner. Fast Track Solutions were commissioned to produce a constant flow of qualified sales appointments with buyers.
Using data sourced from a carefully selected third-party, Fast Track Solutions designed and tested a canvassing approach. Both face-to-face and phone appointments were made with companies who frequently require water testing.
- £46 per £ invested –telemarketing costs just 2% of revenue realised so far
- 66 qualified sales appointments with companies including Veolia Water and Royal & Sun Alliance Engineering.
“We are very happy with the results that we have had so far. There are good lines of communication between both parties. Even when we are having a month off, you are still chasing and following up the hot leads.”