Laboratory Testing Services

Main_Laboratory Testing

Customer Profile

A market leading laboratory testing and monitoring services organisation.

Challenge

Traditionally the Company had relied on internal resource to generate qualified sales appointments. A need for a more cost effective way to generate sales appointments was identified and a timely cold call helped the Company choose Fast Track Solutions as a partner. Fast Track Solutions were commissioned to produce a constant flow of qualified sales appointments with buyers.

Solution

Using data sourced from a carefully selected third-party, Fast Track Solutions designed and tested a canvassing approach. Both face-to-face and phone appointments were made with companies who frequently require water testing.

Results

  • £46 per £ invested –telemarketing costs just 2% of revenue realised so far
  • 66 qualified sales appointments with companies including Veolia Water and Royal & Sun Alliance Engineering.

Client’s View

“We are very happy with the results that we have had so far. There are good lines of communication between both parties. Even when we are having a month off, you are still chasing and following up the hot leads.”
Sales & Marketing Director, on our New Business Development project