Market Research

We provide a range of research services to help you assess your core markets, identify new business opportunities, identify and outperform your competitors and improve customer service.

Our commercial expertise and ability to step into sales, service or marketing roles in a single conversation ensures we pick up the information you seek - even beyond the brief. This means we identify and adviseon opportunities to create new revenues, threats on the horizon, and even strategic partnering opportunities.

Mystery Shopping

• Measure and benchmark the quality of service
• Monitor organisational performance
• Make changes to process or behaviour patterns

View case study

Customer Satisfaction Benchmarking

• Understand the key factors in satisfaction among your customers
• Keep a finger on the pulse of your client's needs
• Unlock the full value of existing customers

Competitor Monitoring

• Benchmark your performance against rivals or other "best of breed"
• Keep a watch on competitor activity

Market Needs Analysis

• Define clear new routes to market
• Understand what your customers really want from you

• Test new products and services before you launch

We can advise on research strategy and project-manage delivery of solutions including face to face interviews and electronic or postal surveys. Our speciality however is qualitative business to business research, carried out over the telephone. Our independence and linguistic skills provide for total confidence in the results.

Fast Track's common sense approach to customer surveys gave us new insight into the reasons behind customer behaviour. Best of all, the programme paid for itself.

Roz Clifton, Customer Services Director, Demon Internet, on our customer satisfaction research